Jun 11, 2015

The world of ecommerce is changing. Today's ecommerce consumer is now smarter and savvier than ever before, andresearch shows that customers are spending more time in the buy cycle than they have done in the past, using the internet to weigh up product options and brand identities before making a decision on which ecommerce website they want to purchase from. This means that in order to generate leads and convert them into sales, ecommerce businesses are having to do more than ever before across all aspects of their business,including marketing, blogging, and social media. However, the most successful ecommerce websites are also using customer analytics in order to stay ahead of the curve in this newly competitive marketplace - but what is it and how does it work?

Customer analytics essentially means collecting data on your customer base, and then using that data to make informed decisions about how you run your business to maximise profit and cement your place in the market. Furthermore, although in the past the world of customer analytics might have seemed confusing to most business owners, a range of new online software tools like Fuse IM are making the process of using customer analytics easier than ever before. As Fuse IM is an online software tool, it can also be accessed from anywhere, whenever and wherever you might need it. So how could using a customer analytics service like Fuse IM benefit your ecommerce business? Let's take a closer look.

Customer analytics can save your business time, money, and resources

Using a customer analytics software tool like Fuse IM can help you save money, time, and resources across your business by: allowing you to focus your marketing and advertising campaigns to maximise conversion;streamlining your admin and order processing; and helping you to judge required stock levels for your products, reducing waste.

It can also help improve Customer Relationship Management (CRM)

By using customer analytics, you will be able to tell exactly which of your products or services each of your customers is most likely to want to purchase, thus streamlining the transaction and improving CRM in the process. Furthermore, this kind of service encourages customer loyalty, which increases profitability over time.

For more information on how using Fuse IM could benefit your business, contact us today.