Leveraging big data with prescriptive analytics

Big data is very much a buzz word at the moment. The amount of information stored as data is increasing exponentially;every five years an organisation's data grows ten fold, and some people are referring to this as a data explosion.Now people are waking up to the opportunity that lies in all this... Read More

Aug 14, 2015

Why business leaders need CRM insight

Business leaders and directors are paid to make the commercial decisions that matter for their organisations - to outline strategy and oversee its implementation. In many cases, they need to use their business instincts and gut feelings, but sometimes it's foolish to ignore what the data is telling... Read More

Jul 30, 2015

Why start-ups should be thinking about CRM

If you've set up a new business, perhaps with limited financial resources and manpower, you might not consider customer relationship management (CRM) to be one of your immediate priorities. After all, there's so much to do to get the company off the ground. You've got to think about product and... Read More

Jul 27, 2015

2 ways that using big data can improve customer retention

In today's marketplace, data is king. Brands and businesses need to know more about their customers than ever before in order to be able to match their expectations. In addition, the rise of social media and content marketing means that the market is now more crowded, which means that businesses... Read More

Jul 16, 2015

Top customer retention marketing trends of 2015

In today's technologically advanced society, businesses have a wealth of different marketing techniques at their disposal in order to boost their brand reputation and earn the loyalty of a vast customer base. At Fuse IM, we are committed to keeping our clients informed about these latest trends... Read More

Jul 10, 2015

How to improve your customer retention levels

According to a recent Marketing Metrics report: "The probability of selling to an existing customer is 60-70%. The probability of selling to a new prospect is 5-20%". Consequently, it is imperative that e-commerce websites improve their customer retention levels in order to secure the financial... Read More

Jul 01, 2015

For ecommerce firms, big data is a big deal

For ecommerce operations, big data is not just coming — it's already here, and companies that are leveraging the vast streams of information they have about their customers are gaining significant advantages over those who are not. How so? Let's look at some areas where ecommerce firms... Read More

Jun 25, 2015

Why e-commerce has to deliver

Here's a quote from Patrick Wall of Metapack: Read More

Jun 18, 2015

How using customer analytics can benefit your business

The world of ecommerce is changing. Today's ecommerce consumer is now smarter and savvier than ever before, andresearch shows that customers are spending more time in the buy cycle than they have done in the past, using the internet to weigh up product options and brand identities before making a... Read More

Jun 11, 2015