Jul 10, 2015

In today's technologically advanced society, businesses have a wealth of different marketing techniques at their disposal in order to boost their brand reputation and earn the loyalty of a vast customer base. At Fuse IM, we are committed to keeping our clients informed about these latest trends and, as such, have created the following list of the top customer retention marketing trends of 2015:

1. Responsive web design

A consumer study by Zen Desk revealed that 67% of the respondents surveyed made online purchases via multiple communication channels. As a result, it is becoming increasingly important for e-commerce companies to make their websites accessible for all manner of desktop, laptop, smartphone, tablet and alternative mobile device users, in order to retain the loyalty of these modern day consumers. Consequently, more and more websites are beginning to utilise responsive web design; an innovative web design system which will detect the screen size of each user who visits your website and automatically create, cache, resize, pan, scroll and deliver appropriately scaled editions of your website's content.

2. The importance of social media

By the end of 2015, 80% of brands are expected to advertise on social media sites. This trend is becoming increasingly popular because businesses are able to utilise these various social media profiles to open direct channels of communication with their customers. By maintaining these social networking channels, companies can listen and respond to the opinions and constructive criticism of their consumers in addition to offering exclusive discounts and advertising to their target market on a more personal level. As a result, social media marketing strategies can boost a company's long term profit margins and brand reputation because they can be used to secure the loyalty and future custom of a vast online consumer base.

3. Customer analytics

In recent years, both small businesses and large corporations have begun to actively invest in customer analytics reports and big data marketing strategies. This is due to the fact that customer analytics resources can be utilised by companies to gain a greater understanding of their target market's buying habits and personal preferences. In fact, according to a recent survey by Alteryx, 69% of the businesses questioned stated that they use customer analytics to support their core sales and marketing goals, 63% use analytics to enhance user satisfaction and 46% use analytics to improve consumer loyalty. Ultimately by relying on customer analytics reports, companies can remain informed of current customer trends and tailor their products and marketing campaigns to directly appeal to their key consumers.