Compare Olark vs Sparkcentral by Hootsuite

What is Olark?

Olark is a live chat software that enables businesses to engage with website visitors in real-time, offering instant support and personalized assistance. The platform's customizable chat widget can be seamlessly integrated into websites, allowing companies to connect with their customers efficiently. Olark provides features like targeted chat, which enables businesses to proactively initiate conversations with specific website visitors based on their behavior or location. Moreover, it supports automated responses through chatbots, helping to handle common queries and reduce response times. The platform's reporting and analytics tools offer valuable insights into chat performance and customer behavior, allowing businesses to optimize their support strategies and improve customer satisfaction.

With its user-friendly interface and easy setup process, Olark is accessible to businesses of all sizes, from small startups to larger enterprises. Its focus on real-time communication and customer engagement makes it a valuable tool for companies looking to enhance their customer support and build strong relationships with their website visitors and customers.

What is Sparkcentral by Hootsuite?

SparkCentral by Hootsuite is a social media customer service platform that helps businesses manage customer inquiries and interactions across various social media channels. It provides a unified inbox where support teams can view and respond to customer messages from platforms like Facebook, Twitter, Instagram, and WhatsApp, ensuring a seamless and efficient customer support experience. SparkCentral's collaboration features enable teams to work together on social media responses, improving response times and overall customer satisfaction.

With its automation capabilities, SparkCentral allows businesses to set up automated responses and routing rules to handle common queries and prioritize urgent issues. The platform's reporting and analytics tools offer valuable insights into team performance, response times, and customer sentiment, empowering businesses to make data-driven decisions and continuously improve their social media customer service. As part of Hootsuite, SparkCentral complements Hootsuite's social media management capabilities, providing businesses with a comprehensive solution for managing their social media presence and delivering excellent customer support.